2012年6月14日星期四
Laser head of car Navigation DVD smuggling machine influence?
Recently the Shenzhen news on "small laser head raises 880000000 yuan of smuggling case" by the report, get industry attention fully: a small laser head, it can lead to such a large smuggling case.According to the Shenzhen Customs Smuggling Investigation, Liu group smuggling imports of laser head about 31000000, a value of approximately 645000000 yuan, 124000000 yuan of tax evasion.The series of case of criminal case 9 cases, total value of 880000000 yuan, a tax of about 150000000 yuan.As everyone knows, the laser head is car Navigation DVD important part, so big a smuggling case, the Benz Navigation DVD industry have He effect?
Through thorough analysis, combined with the investigation and study visits, found that the laser head smuggling will have a certain effect on the price of Benz Navigation DVD.
Along with our country DVD processing technology mature with each passing day and the Benz Navigation DVD popularization, in recent years the domestic market for laser head demand presents growth spurt, import volume also rises.General car Navigation DVD system from MCU motherboard, Double Din DVD Bluetooth core circuit board, circuit board, DVD machine, power amplifier, radio system, display channel circuit board system, Bluetooth module.Relative to the on-board computer, Double Din DVD Bluetooth vehicle inorganic core, car Navigation DVD is currently the most mainstream products audio-visual market.Therefore, car audio-visual industry on the laser head is a large demand.
Car Navigation DVD as one of the key components of the laser head, why keep prices high?
Car audio-visual industry most of the products have been manufactured and assembled in china.Foreign brand OEM foundry has been flourishing, also appeared in home a lot of local brands, industry fast development thriving also let the whole industry competition gradually entered the white-hot stage.The industry's overall profit margin decreased year by year, many manufacturers also rack one's brains to seek survival and development space, one is to sacrifice quality to reduce product costs, key parts of high technology content is not a substitute for, just supporting assembly idea, shoddy also occur from time to time; on the other hand is through counterfeiting, infringement manner not unfair competition, therefore, the industry's "copycat" situations it is often seen.
From the demand, the domestic market for the laser head has been in demand growth, imports also failed to meet the fast growing demand trend, leading to domestic supply shortage, the price will rise.Laser head for high prices, on the car Navigation DVD manufacturer will increase the cost, as the cost rising, some manufacturers face reduced profits or even loss of pressure will seek some improper channels, smuggling laser head naturally become the manufacturers of sweet pastry.In this respect also can see, car Navigation DVD production enterprises are also faced with the dilemma in electronic industry, not their own production of discourse right products easily heteronomy, pure depend on imports of precision parts because prices will also become the enterprise development short board inferior.
From the enterprise production management, procurement of components of the price stability and supply progress, also affect the enterprise production quality and process, the effect of whole industry stable development.Strengthen the company's own product development and procurement of autonomy (including components procurement supply chain and R & D having the function of replacement components) is very important.
Smuggling channels in police powerful blow, copycat market assemble key component of the chain is cut off, a lot of taking orders in order to supply enterprises in a short period of time in a hurry to buy the market available within the laser head, in short supply. Under the market environment of the laser head price also jumped quickly.Expected this effect in a short period of time to continue normal sources of imports, in place, the price will gradually decreased to normal level.
Informed of the news, industry in an uproar.Shenzhen has a large car Navigation DVD bosses so evaluation: "prices in the short term will affect our production costs, but the long term, it is industry toward health guarantee, we need a way to destroy the copycat disorderly competition!"
From the price Association, components of the prices drove the overall car Navigation DVD rising costs, are virtually compressed production enterprise profit space, is expected to go down for a long time, part of the car Navigation DVD prices will also further improve.
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